TitoloCardless Cash
Agenzia
Campagna ‘Power of Thumbs’
Cliente St. George Bank Limited
Marca St George
Data di Prima Diffusione/Publicazione 2015 / 8
Settore Finanza/Assicurazioni
Trama In this St. George Bank content campaign, the spotlight shines on a digit that
has too long been in the shadows; finally giving the oft overlooked thumb its
due. ‘Power of Thumbs’ is a campaign for St. George Bank's new everyday
banking app that gives customers unprecedented control of their financial life,
right from the palm of their hand (or thumb). The campaign consists of five
films that star real thumbs in a world of miniature sets. The content campaign
is being delivered online, socially and on phones. 
Tipo di Media Web Film
Lunghezza
Più informazioni http://info.stgeorge.com.au/personal/bank-accounts/transaction-accounts/complete-freedom-d/?pid=isc:dp:q4-dp_1508:thumbs:hpg_a
Casa di Produzione
Executive Creative Director
Art Director
Copywriter
Managing Partner
Business Director
Agency Executive Producer
Director
Executive Producer
Direttore della fotografia
Production Designer
Editor
Post Produzione
Lead VFX
Post-production Producer
Sound

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