Titolo | Cardless Cash |
Agenzia | Saatchi & Saatchi |
Campagna | ‘Power of Thumbs’ |
Cliente | St. George Bank Limited |
Marca | St George |
Data di Prima Diffusione/Publicazione | 2015 / 8 |
Settore | Finanza/Assicurazioni |
Trama | In this St. George Bank content campaign, the spotlight shines on a digit that has too long been in the shadows; finally giving the oft overlooked thumb its due. ‘Power of Thumbs’ is a campaign for St. George Bank's new everyday banking app that gives customers unprecedented control of their financial life, right from the palm of their hand (or thumb). The campaign consists of five films that star real thumbs in a world of miniature sets. The content campaign is being delivered online, socially and on phones. |
Tipo di Media | Web Film |
Lunghezza | |
Più informazioni | http://info.stgeorge.com.au/personal/bank-accounts/transaction-accounts/complete-freedom-d/?pid=isc:dp:q4-dp_1508:thumbs:hpg_a |
Casa di Produzione | Photoplay Films |
Executive Creative Director | Mike Spirkovski |
Art Director | Pierre-Antoine Gilles |
Copywriter | Guy Hobbs |
Managing Partner | Toby Aldred |
Business Director | Suzanne Leddin |
Agency Executive Producer | Paul Johnston |
Director | Scott Otto Anderson |
Executive Producer | Oliver Lawrance |
Direttore della fotografia | Daniel Ardilley |
Production Designer | Virginia Mesiti |
Editor | Simon Njoo |
Post Produzione | FSM VFX |
Lead VFX | Howard Hill |
Post-production Producer | Tina Braham |
Sound | Nylon Studios |