TitoloNever Surrender
Agenzia
Campagna Never Surrender
Cliente Perfetti Van Melle
Marca Mentos
PostedMarzo 2014
Settore Chewing-Gum
Slogan Long Last the Fresh!
Trama This is Mentos' first TV work in the U.S. for their candy-shelled gum. Set at a real medieval castle, the spot celebrates the gum’s long-lasting freshness through a new kind of hero: a happy-go-lucky, gum-chewing soldier (who just so happens to be impaled by arrows). The spot taps into the brand’s quirky yet cheerful nature, introducing the tagline, “Long Last the Fresh!” 
Tipo di Media Televisione
Lunghezza
Editing Company
Music
Chief Creative Officer
Executive Creative Director
Copywriter
Art Director
Producer
Casa di Produzione
Director
Executive Producer
Production Company Producer
Editor
Executive Producer
Executive Producer

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