Titolo | Never Surrender |
Agenzia | McKinney |
Campagna | Never Surrender |
Cliente | Perfetti Van Melle |
Marca | Mentos |
Posted | Marzo 2014 |
Settore | Chewing-Gum |
Slogan | Long Last the Fresh! |
Trama | This is Mentos' first TV work in the U.S. for their candy-shelled gum. Set at a real medieval castle, the spot celebrates the gum’s long-lasting freshness through a new kind of hero: a happy-go-lucky, gum-chewing soldier (who just so happens to be impaled by arrows). The spot taps into the brand’s quirky yet cheerful nature, introducing the tagline, “Long Last the Fresh!” |
Tipo di Media | Televisione |
Lunghezza | |
Editing Company | Fluid |
Music | Butter Music & Sound |
Chief Creative Officer | Jonathan Cude |
Executive Creative Director | peter nicholson |
Copywriter | Zac Milner |
Art Director | Cody Pate |
Producer | Brian Fox |
Casa di Produzione | Hungry Man |
Director | Steve Bendelack |
Executive Producer | James Covill |
Production Company Producer | Pamela Asbury |
Editor | John Piccolo |
Executive Producer | Laura Relovsky |
Executive Producer | Ian Jeffreys |