| Titolo | Fry Defender |
| Agenzia | Tribal Toronto |
| Campagna | Fry Defender |
| Cliente | McDonald's |
| Marca | McDonald's Canada |
| Data di Prima Diffusione/Publicazione | 2014 / 11 |
| Prodotto | Fry Defender |
| Settore | Ristoranti e Fast Food |
| Slogan | Fries Worth Defending |
| Trama | Fry theft affects millions of Canadians every year. Which is why McDonald’s Canada is proud to announce the release of Fry Defender – the world’s first French Fry security system and a vital part of our crusade to end fry crime. Because McDonald’s French Fries aren’t just delicious, they’re fries worth defending. McDonald’s Canada’s new site, www.mcdonaldscanada.tumblr.com, expands the world of fry theft with fun, shareable content. Users can read up on the different types of fry thieves, compare the most sought after McDonald’s fries and explore fry theft throughout history, including the Great Fry Heist of 1974. |
| Tipo di Media | Mobile Advertising |
| Lunghezza | |
| Market | Canada |
| Post Produzione | Rooster Post Production |
| Audio Post Production | Pirate Toronto |
| Art Director | James Leake |
| Copywriter | Jamie Spears |
| Executive Creative Director | Joshua Stein |
| Creative Director | Matt Rogers |
| Associate Creative Director | Diego Bertagni |
| Agency Producer | Chris Webden |
| Agency Producer | Ella Gruber |
| Agency Producer | Ariane France Smith |
| Account Director | Susan Grant |
| Strategist | Sandra Moretti |
| Designer | Norma Penner |
| Designer | Earvin Fanfair |
| Technical Director | Paul Jara |
| UX Designer | Daniel Wiseman |
| Application Developer | Justin Masse |
| Social Media Director | Ed Lee |
| Senior Social Cultivator | Laura Muirhead |
| Social Cultivator | James Ly |
| Casa di Produzione | Family Style |
| Director | Jono Hunter |
| Direttore della fotografia | Brett Van Dyke |
| Executive Producer | Donovan Boden |
| Line Producer | Jason Aita |
| Editor | Jeff Poremba |
| Post-Production Producer | Yumi Sayama |
| Online Editor | Andrew Rolfe |
| Post Produzione | Fort York |
| Colorist | Jason Zukowski |
| Post Produzione | Notch Video |
| Audio House Producer | Tyna Maerzke |
| Audio House Producer | Colleen Murphy |
| Audio Director | Steve Gardner |
| Audio House Engineer | Keith Ohman |
| Casting | Mann Casting |
| Media Agency | OMD Toronto |
| Media Strategy Director | Jeremy Graham |
| Media Strategist | Carolyn Pelletier |
| Senior Advertisng Director | Hope Bagozzi |
| Senior Manager, Digital | Shannon O'Rouke |
| National Advertising Manager | Linda Luu |