TitoloGive Extra, Get Extra Campaign
Campagna Give Extra, Get Extra
Cliente Wm Wrigley Jr. Co.
Marca Extra
Data di Prima Diffusione/Publicazione 2015 / 10
Settore Chewing-Gum
Trama How can a company create a long-lasting relationship with its consumers? Tug at their heartstrings. Extra gum launched a multi-phase love story campaign that began with the video love story of Sarah and Juan, who met over a shared piece of gum. Set to a cover version of the classic “Can’t Help Falling in Love,” the story went viral. Immediately after, the brand actively engaged consumers by turning their stories into art displayed in an interactive gallery. Once the world fell in love with the campaign, Extra documented the love story of a real couple – climaxing with a tear-jerking wedding proposal.
Tipo di Media Case Study
Colonna sonora Music: "Can't Help Falling in Love." Vocals: Haley Reinhart Piano: Casey Abrams
Casa di Produzione
Executive Creative Director
Creative Director
Art Director
Art Director
Art Director
Executive Producer
Account Director
Executive Producer
Production Company Producer
Special Effects / VFX The Mill
Production Company Producer
Managing Director
Managing Director
Clean up
Digital Project Manager
Assistant Director
Group Brand Director
Digital Strategy Director
Color Assist
Traffic Director
2D Artist
2D Artist
Head of Production
Production Coordinator
Record Label ole Media Management L.P.
Audio Post Producer
Audio Post
Production Services

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