| Titolo | Defined by a Number |
| Agenzia | Leo Burnett Chicago |
| Campagna | What Will You Gain When You Lose |
| Cliente | Kellogg's |
| Marca | Special K |
| Posted | Gennaio 2013 |
| Settore | Breakfast Cereals |
| Slogan | What will you GAIN when you lose? |
| Tipo di Media | Televisione |
| Market | Stati Uniti |
| Casa di Produzione | Rattling Stick |
| Special Effects / VFX | MPC LA |
| Group Creative Director | Graham Woodall |
| Creative Director | Eduardo Tua |
| Senior Art Director | Bruno Pieroni |
| Agency Executive Producer | Mary Cheney |
| Director | Ivan Bird |
| Editing Company | Deluxe’s Beast |
| Music Production | Slogan |