Campagna Print-N-PLAY - MN State Lottery
Cliente Minnesota State Lottery
Marca Minnesota State Lottery
PostedOttobre 2008
Prodotto Print-N-PLAY
Settore Intrattenimento vario
Slogan Make The Excitement Last Longer
Trama The 30-second spots attract attention to the excitement of the new Print-N-Play game by taking a light-hearted look at game players as they experience the thrill of winning. Viewers see three different characters express their jubilant emotions in super slow motion, while a classical music score, reminiscent of triumphant film scores from the likes of Rocky and Chariots of Fire, builds on the excitement in an overly dramatic way.
Filosofia "Our goal is to design games that our customers really want to play," said John Mellein, director for marketing, Minnesota State Lottery. "Our campaigns always do a great job of building awareness and stimulating trial for our new games."
Risultato The commercials were filmed with a camera that is most often used for television sports coverage. Since the camera shoots 1,500 frames per second, the spots are actually about a second long, but shown in super slow motion for affect.

The tagline "Make The Excitement Last Longer" drives home the message.
Tipo di Media Televisione
Market Stati Uniti
Media Director
Sound Design Company
Animator - Animation
Line Producer
Direttore della fotografia
Casa di Produzione Drive Thru
Assistant Agency Producer
Agency Producer
Art Director
Group Creative Director
Online Finish Editor

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