| Titolo | Slacker |
| Agenzia | Colle + McVoy |
| Campagna | Print-N-PLAY - MN State Lottery |
| Cliente | Minnesota State Lottery |
| Marca | Minnesota State Lottery |
| Posted | Ottobre 2008 |
| Prodotto | Print-N-PLAY |
| Settore | Intrattenimento vario |
| Slogan | Make The Excitement Last Longer |
| Trama | The 30-second spots attract attention to the excitement of the new Print-N-Play game by taking a light-hearted look at game players as they experience the thrill of winning. Viewers see three different characters express their jubilant emotions in super slow motion, while a classical music score, reminiscent of triumphant film scores from the likes of Rocky and Chariots of Fire, builds on the excitement in an overly dramatic way. |
| Filosofia | "Our goal is to design games that our customers really want to play," said John Mellein, director for marketing, Minnesota State Lottery. "Our campaigns always do a great job of building awareness and stimulating trial for our new games." |
| Risultato | The commercials were filmed with a camera that is most often used for television sports coverage. Since the camera shoots 1,500 frames per second, the spots are actually about a second long, but shown in super slow motion for affect. The tagline "Make The Excitement Last Longer" drives home the message. |
| Tipo di Media | Televisione |
| Lunghezza | |
| Market | Stati Uniti |
| Colorist | Pixel Farm |
| Media Director | Jen Stack |
| Colorist | Oscar Oboza |
| Sound Design Company | Squirrels on the Moon |
| Music | 5 Alarm |
| Animator - Animation | Volt Studios |
| Editor | Bertram (Bert) Cambridge |
| Line Producer | Nicole Erdman |
| Director | Jon Nowak |
| Direttore della fotografia | Jeff Stonehouse |
| Copywriter | Tim Blevins |
| Casa di Produzione | Drive Thru |
| Assistant Agency Producer | Kelly Kytola |
| Agency Producer | Ramon Nunez |
| Art Director | Nina Orezzoli |
| Group Creative Director | Dave Keepper |
| Online Finish Editor | Bob George |