TitoloSinging
Agenzia
Campagna The Bula Spirit
Cliente Tourism Fiji
Marca Tourism Fiji
Data di Prima Diffusione/Publicazione 2018 / 12
Settore Turismo
Slogan Where Happiness Finds You
Trama Saatchi & Saatchi New Zealand and Goodoil Films bring the spirit of Fiji to life with the beautiful voices of the Fijian people.
Filosofia The campaign assets have been developed to demonstrate that the Fiji brand goes beyond just relaxation by highlighting Fiji’s ‘Bula Spirit,’ and emphasizing the range of unique experiences that are offered throughout Fiji’s 333 islands, with powerful imagery designed to evoke an emotive response and create real interest in the destination.
Problema Research showed that while most people know about the beauty and relaxation that Fiji has to offer, there was so much more to a trip to Fiji that deserved to be shared.
Risultato A global campaign that brings to life the 'Bula spirit' of the Fijian people.
Tipo di Media Social Media
Lunghezza
Market Australia
Colonna sonora Igelese Ete
Più informazioni https://www.fiji.travel
Casa di Produzione
Director
Executive Producer
Producer
Business Director
Direttore della fotografia
Editor
Production Designer
Post Produzione
Sound Design Company
Music Composer
Managing Director
Chief Creative Officer
Head of Account Management
Head of Production
Head of Strategy
Creative Director
Creative Director
Creative Director
Account Director

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