POP Sound

Santa Monica, Stati Uniti
TitoloRainbow Six Vegas 2
Agenzia
Campagna Rainbow Six Vegas 2
Cliente Ubisoft
Marca Ubisoft
PostedMarzo 2008
Prodotto Tom Clancy's Rainbow Six Vegas 2
Settore Consolles per Video Games
Trama
Ubisoft


Design / VFX / Post Production / Live Action


San Francisco based agency:collective directs the latest Rainbow Six Vegas 2 global commercial for Ubisoft which premieres during March Madness. CG characters, design, and live action seamlessly integrates to create a stylized and visual rush through a vegas extravaganza. Intricately choreographed shots allowed the team of 3d compositors and animators to create environments which mimicked the patterns of playing cards and take the audience through this seductive-strewn vegas esthetic. a:c is one of the first design studios to execute match-move composites using the Red Camera, this spot is sure to kick up the adrenaline.
Filosofia The solution was to integrate the design and the storyline within one piece. The CG characters and live action characters interacted within the visual design of typographic hallways, animated playing cards and intricately choreographed entrances.
Problema One of the challenges was to create a compelling piece within only 20 seconds. We had to tell the story of the chaos within a highly designed world.
Tipo di Media Televisione e Cinema
Lunghezza
Market Stati Uniti
Music Production

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