| Titolo | More Than a Place |
| Agenzia | 62ABOVE |
| Campagna | More Than a Place |
| Cliente | Harrah's Resort |
| Marca | Harrah’s Resort Southern California |
| Data di Prima Diffusione/Publicazione | 2020 / 1 |
| Settore | Strutture di soggiorno |
| Filosofia | San Diego-based agency 62ABOVE (formerly known as i.d.e.a.) unveils its Super Bowl ad for Harrah’s Resort Southern California. Produced by Caviar and directed by Benjamin Mege, “More Than A Place” sees the return of Rob Riggle as the ‘Mayor’ of Funner, California. The spot will air regionally in San Diego and Las Vegas during the Super Bowl, with the Vegas spot offering a free room to any Nevada resident over the age of 21 for one night in Funner, CA. In the ad, regal Mayor Riggle explains how Funner is more than a place - it’s a state of mind. Showcasing his design and art direction background, director Benjamin Mege seamlessly transports the viewer through purple and gold-tinted scenes of glitz and leisure. There’s a cheeky air to the gloss of each setting, as VFX by Santa Monica-based studio JAMM gild each tableau with a larger-than-life luxury. Funner, California was created through the partnership of the agency and Harrah’s Resort Southern California in 2016 and launched with the city's first Mayor, David Hasselhoff. In 2019, Rob Riggle was introduced as the new Mayor of Funner, along with his trusty steed, Albert the Alpaca, at his side. |
| Tipo di Media | Televisione |
| Lunghezza | |
| Audio | 740 Sound Design & Mix |
| SVP & General Manager | Darrell Pilant |
| VP, Marketing | Beau Swanson |
| Director, Resort Marketing | Amber Lussier |
| Creative Director | Austin Lane |
| Executive Producer | Eric E. Staley |
| Copywriter | Scott Johnson |
| Copywriter | Austin Lane |
| Account Supervisor | Sarah Lipton |
| Account Supervisor | Jen Ramirez |
| Assistant Account Executive | Emma Farrell |
| Casa di Produzione | Caviar Films Los Angeles |
| Director | Benjamin Mege |
| Direttore della fotografia | Damian Acevedo |
| Producer | Rebecca Donaghe |
| Editing Company | Stitch |
| Editorial Company Executive Producer | Mila Davis |
| Editorial Producer | Alex Hooker |
| Editor | Dan Bootzin |
| Audio Executive Producer | Scott Ganary |
| Sound Producer | Jeff Martin |
| Mixer | Chris Pinkston |
| Assistant Mixer | Brittney Gomez |
| VFX / Finishing | JAMM VFX |
| VFX Executive Producer | Asher Edwards |
| VFX Producer | Ashley Greyson |
| VFX Creative Director | Benoit Mannequin |