| Titolo | Unsweetened Truth |
| Agenzia | Arnold |
| Campagna | Unsweetened truth |
| Cliente | Legacy For Health (Formally American Legacy Foundation) |
| Marca | truth |
| Data di Prima Diffusione/Publicazione | 2011 / 3 |
| Settore | Pubblica sicurezza, salute, igiene |
| Slogan | Why do they make Tobacco taste sweet? |
| Tipo di Media | Televisione e Cinema |
| Market | Stati Uniti |
| Editorial company | Bikini Editorial |
| Creative Director | Pete Favat |
| Creative Director | Roger Baldacci |
| Creative Director | John Kearse |
| Creative Director | Meghan Siegal |
| Art Director | Corey Favier |
| Copywriter | Todd Mitchell |
| Producer | Kevin Shale |
| Casa di Produzione | Harvest |
| Director | Baker Smith |
| Cinematografia | Curtis Wehr |