| Titolo | Slant House |
| Agenzia | Mithun |
| Campagna | Slant House |
| Cliente | Toro |
| Marca | Toro |
| Data di Prima Diffusione/Publicazione | 2015 / 4 |
| Settore | Giardinaggio |
| Slogan | Count on it |
| Trama | Marina del Rey, CA-based Backyard director Nick Piper tells the story of two people living in the most bizarre of living situations. |
| Filosofia | The new lighthearted spot entitled “Slant House” portrays the misfortunes of a couple who built their dream house on a hill. The incline causes their dishes to slide, drawers to fall open and vacuuming to be more of chore than it already is. But thanks to their new Toro all-wheel-drive lawnmower (and the redesigned, easy to use Z Tractor), mowing their steep lawn has become the least of their worries. From the first conversation with the agency (Minneapolis-based agency Mithun), Piper knew this concept would hit a creative sweet spot. “Slant House blends two of my favorite filmmaking food groups; real, honest performances and a quirky photo-real effect,” notes Piper, “but it isn’t an effects spot, and it isn’t a montage of slapstick sketches either. It’s a human story that delves into the lives of two people going about their daily routine, albeit in a slanted reality. The comedy is in the sincerity of the performances framed against the bizarre nature of their situation. The payoff becomes the perfect selling point for the product.” |
| Tipo di Media | Televisione |
| Lunghezza | |
| Casa di Produzione | Backyard |
| Editorial | Channel Z Edit |
| Music | Finger Music |
| CCO | David Carter |
| Producer | Angie Schoemer |
| Associate Creative Director / Art Director | Randy Gerda |
| Associate Creative Director / Copywriter | Joe Stefanson |
| Account Director | Alison Stienessen |
| Director | Nick Piper |
| Direttore della fotografia | Terence Maritz |
| President/Partner | Blair Stribley |
| Managing Director/Partner | Chris Zander |
| VP/Executive Producer | Kris Mathur |
| Head of Production | Emily Malito |
| Executive Producer (South Africa) | Janette De Villiers |
| Head of Production (South Africa) | Debra Stubbs |
| Line Producer (South Africa) | Mel Charrington |
| Lead Editor | Mike Weldon |
| VFX / Finishing | Volt Studios |
| Owner / Creative Director | Steve Medin |