Final Cut Insights

March 8 was International Women’s Day. With France making abortion a constitutional right – a world first – only days before, we decided to focus on campaigns promoting gender equity and empowerment. Più informazioni

Le 8 mars marque la journée internationale des droits des femmes. Avec la France faisant de l’IVG un droit constitutionnel (une première mondiale) quelques jours seulement auparavant, nous avons décidé de nous concentrer sur les campagnes en faveur de l’égalité et de l’émancipation des femmes. Più informazioni

They’re the kind of photos everyone has: friends and relatives, smiling and laughing; at birthdays, on the beach, around a table. But these pictures are different. Because the main subjects in every image took their own lives shortly afterwards. This was “The Last Photo” ever taken of them. Più informazioni

In the latest installment of our ongoing series on Direct-to-Consumer marketing, we chat with Melanie Huggins, Chief Strategy Officer at Ogilvy Paris, about how they achieve brand consistency and fulfill personalized experiences within a cross-channel ecosystem. Più informazioni

  Joint has built on their existing creative platform, first introduced to the AWS Sports partnerships in 2022, which showcases the different ways AWS revolutionises the sport with transformative technology including machine learning, AI and data analytics. Più informazioni

La créativité, la responsabilité sociale et environnementale les technologies et l'intelligence artificielle auront été à l'honneur des Cannes Lions 2023. Più informazioni

Entre 2010 et 2019, la publicité a vécu des bouleversements majeurs. Mais certaines campagnes ont marqué bien plus que leur année. Elles ont marqué le public et la profession en générale. Più informazioni

For this year’s campaign, instead of focusing on the gift itself we focused on the part of the gift that represents excitement and hope – the wrapping paper! Più informazioni

Pourquoi Noël est un terrain de jeu exceptionnel pour les agences Più informazioni

Why Christmas is a creative playground for agencies. Più informazioni