| Titolo | Love Football. Intimately |
| Agenzia | Droga5 |
| Campagna | Love Football. Intimately |
| Cliente | Paddy Power PLC |
| Marca | Paddy Power |
| Data di Prima Diffusione/Publicazione | 2022 / 8 |
| Settore | Online Gambling |
| Filosofia | Brace yourself. Paddy Power have unleashed an American Beauty of a TV ad, bringing a never before told love story to our screens to excite fans ahead of the Premier League start of season. Peter Crouch gets frisky with a corner flag, and Mark Clattenburg embodies ‘Baby’ from Dirty Dancing as the two legends collide for the love of the little moments in the beautiful game, starring as the unlikely leading men in Paddy Power’s latest blockbuster campaign calling on fans to ‘Love Football. Intimately.’ With the help of some movie magic, Crouchy appears as you’ve never seen him before (unless you’re Abbey Clancy, who also features). And famed World Cup heartthrob ref Clattenburg co-stars as the catalyst for the true object of his affections – those joy-making/heart-breaking moments that occur during the 90-minutes of a match. Paddy Power celebrates the little moments that bring football fans to their knees or cry out in ecstasy, reminding fans of the unheralded incidents that prompt our most passionate reactions. The directors, Traktor, and post production house, nineteentwenty, crafted the perfect blend of in-camera and digital SFX to create a film that’s cinematic and dreamy without ever being too fantastical. It lets the humour and brand shine. Sitting in the pub and triggered by a red card, Crouchy is swept away into a football fantasy that takes him into a true spectacle with the Geordie ref. Once there, we see Crouch languishing in a bubble bath scattered with red cards on a candlelit halfway line as he gazes suggestively down the lens. Submerged in a tub of bubbles, a la American Beauty, he confesses he loves it when Mark “sends [players] for an early bath.” He then moves his attention to the corner flag, demonstrating moves that would make Channing Tatum blush, admitting he loves it when Clattenburg lets “the corner flag take centre stage.” Protagonist Clattenburg - sporting a “Sweet FA” referee kit - stares seductively down the lens as he suggestively sprays some vanishing free kick spray as Peter admires the way the World Cup final referee takes control…followed by some further bubble action courtesy of Crouch. After 40-odd seconds rammed with all of the sharp-witted easter eggs we’ve come to expect from Paddy Power, the pair are finally united as the ad reaches its crescendo, as they recreate the iconic lift from Dirty Dancing, and Clattenburg soars effortlessly above the head of Crouch…all 6ft 7” of him. The work pre-launches with a 30” tease during the Crystal Palace v Arsenal game, and from August 20th, the main UK campaign will be running in a broad suite of social and digital formats, all the way through to December. It is the first project conducted by Droga5 London, part of Accenture Song, on behalf of Paddy Power since winning the business earlier this year. The campaign aims to promote Paddy Power’s Bet Builder offering, which allows fans to bet on multiple markets such as cards, shots and corners. |
| Tipo di Media | Televisione |
| Lunghezza | |
| Casa di Produzione | Stink Films |
| Editing Company | Final Cut |
| Advertising Manager | Michelle Spillane |
| Advertising Manager | Patrick Boyce |
| Advertising Manager | Leah Spears |
| Advertising Manager | James O’Reilly |
| Advertising Manager | Aggie Rabadia |
| Advertising Manager | Natasha Son |
| Advertising Manager | Rachael Kane |
| Chief Creative Officer | Shelley Smoler |
| Creative Director | Martin Beswick |
| Creative Director | Ed Redgrave |
| Art Director | Alex Robson |
| Copywriter | Florence Russell |
| Head of Strategy | Damien Le Castrec |
| Strategy Director | Aaron Harridge |
| Senior Strategist | Rozina Bashir |
| Agency Producer | Ben Catford |
| Producer | Olly West |
| Group Account Director | Oli Morgan |
| Account Director | Dom Kocur |
| Senior Account Manager | Matt Brown |
| Direction | Traktor |
| Producer | Paz Parasmand |
| Direttore della fotografia | Dan Bronks |
| Editor | Rick Russell |
| Post Produzione | Nineteen Twenty |
| Sound Designer | Adam Smyth |
| Sound Design Company | String & Tins |
| Still photographer | Nick Dolding |
| Creative Director | Bill McNamara |
| 2d VFX Supervisor | Ryan Hadfield |
| 2D Artist | Rod Norman |
| 2D Artist | Adam McHale |
| 2D Artist | James Russell |
| 2D Artist | Tom Clapp |
| 2D Artist | Rob Lilley |
| 2D Artist | Taylor Webber |
| 2D Artist | Alejandro Marzo |
| 2D Artist | Matt Hutchins |
| 2D Artist | Tijan Holder |
| 2D Artist | Yanru Yin |
| 3D VFX Supervisor | Chris King |
| 3D VFX Supervisor | Mike Farrar |
| 3D Artist | Ben Thomas |
| 3D Artist | David Renscenyi |
| 3D Artist | Elena Schurkus |
| 3D Artist | Joe Baker |
| 3D Artist | Lucy Wright |
| 3D Artist | Maria Coca Menchero |
| 3D Artist | Oscar Hill |
| 3D Artist | Adam Gramlick |
| 3D Artist | Danai Rizou |
| DMP Artist | Benita Winckler |
| AFX Artist | Sandra Clua |
| Colorist | Kai Van Beers |
| Color Assist | Jennifer Kerr |
| VFX Producer | Ross Culligan |
| Production Assistant | Heather Brown |
| Actor / Celebrity | Peter Crouch |