Titolo#ItBeginsWithABlanket
Agenzia
Campagna #ItBeginsWithABlanket
Cliente UNICEF
Marca UNICEF UK
PostedNovembre 2016
Settore Enti/Istituzioni/Organizzazioni no-profit
Trama The campaign film follows the journey of the character, Yana, a nine year-old girl living in a refugee camp who is looking for and collecting childhood objects, including clothes, boots and a teddy bear.
As the film unfolds, we see the girl take everything she has found and use it to build a fire. In a life where warmth is just as essential as human comfort, even her teddy bear ends up in the flames. 
By the end, Yana is in the family’s tent - happy, safe and warm - being wrapped in a blanket provided by Unicef, the world’s leading children’s organisation.
Problema Make people realise the enormity of the largest humanitarian disaster since WWII and its devastating effects on children.
Tipo di Media Televisione
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