Titolo | Football |
Agenzia | The Corner |
Campagna | Bad Betty |
Cliente | Senet Group |
Marca | Senet Group |
Data di Prima Diffusione/Publicazione | 2016 / 6 |
Settore | Enti/Istituzioni/Organizzazioni no-profit |
Filosofia | Independent gambling watchdog The Senet Group has refreshed it’s “Bad Betty” campaign ahead of the biggest gambling event of the year, the Euros 2016. Created by The Corner, the campaign was launched last year to help promote responsible gambling by raising awareness of – and helping people spot – the signs of problem gambling. The updated content will again feature the central message / slogan: 'When the fun stops, stop’. It will run across TV, press, digital and social, and in betting shop windows. |
Tipo di Media | Televisione |
Lunghezza | |
Editorial Company | Final Cut |
Post Produzione | Electric Theatre Collective |
Post Produzione | Greek Street Studios |
Executive Creative Director | Tom Ewart |
Copywriter | Liam Scott |
Art Director | Piers O'Kelly |
Planning Supervisor | Neil Hourston |
Account Planner | Ollie Gilmore |
Managing Partner | Neil Simpson |
Account Director | Kristie Thistlethwaite |
Agency Producer | Leslie Poole |
Media Company | Rumour |
Casa di Produzione | Prettybird |
Diirector | Ian & Cooper |
Producer | Hannah May |
Producer | Margo Mars |
Editor | Ben Harrex |
Producer | Matt Williams |