Titolo | A Closer Look |
Agenzia | Dailey & Associates |
Campagna | A Closer Look |
Cliente | Weyerhaeuser |
Marca | Weyerhaeuser |
Posted | Aprile 2006 |
Prodotto | paper company |
Settore | Agricoltura/Allevamento/Pesca/Silvicoltura |
Trama | Dailey Updates Weyerhaeuser Campaign, With A52 and Black Market Music Dailey & Associates in LA is developing a new look for Weyerhaeuser. For five years, they have been using brush stroke paintings of forest scenes painted by Ning Yeh, shot by Irv Blitz, accompanied by ambient sessions from Black Market Music. This year they're beginning a transition, employing the techniques created by A52. These techniques help the viewer actually enter the forest. And to further enhance the effect, Black Market Music employed a drone on detuned violins that is colored with flute and banjo throughout the commercial. |
Tipo di Media | Televisione |
Lunghezza | |
Market | Canada, Stati Uniti |
Special Effects / VFX | A52 Visual Effects |
Director | Patrick Murphy |
Direttore della fotografia | Dan Mindel |
Executive Producer | Mark Tobin |
Producer | Ron Cosentino |
Creative Director | Bill Waldner |
Copywriter | Bill Waldner |
Creative Director | Mark Rouse |
Art Director | Mark Rouse |
Agency Executive Producer | Joe Stanley |
Agency Producer | Carole Ferrari |
Editing Company | Rock Paper Scissors |
Recording Studio | Eleven Sound |
Music Production | Black Market Music |
Sound Design Company | Black Market Music |