TitoloA Closer Look
Agenzia
Campagna A Closer Look
Cliente Weyerhaeuser
Marca Weyerhaeuser
PostedAprile 2006
Prodotto paper company
Settore Agricoltura/Allevamento/Pesca/Silvicoltura
Trama Dailey Updates Weyerhaeuser Campaign, With A52 and Black Market Music

Dailey & Associates in LA is developing a new look for Weyerhaeuser. For five years, they have been using brush stroke paintings of forest scenes painted by Ning Yeh, shot by Irv Blitz, accompanied by ambient sessions from Black Market Music. This year they're beginning a transition, employing the techniques created by A52. These techniques help the viewer actually enter the forest. And to further enhance the effect, Black Market Music employed a drone on detuned violins that is colored with flute and banjo throughout the commercial.
Tipo di Media Televisione
Lunghezza
Market Canada, Stati Uniti
Special Effects / VFX
Director
Direttore della fotografia
Executive Producer
Producer
Creative Director
Copywriter
Creative Director
Art Director
Agency Executive Producer
Agency Producer
Editing Company
Recording Studio
Music Production
Sound Design Company

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