| Titolo | Never |
| Agenzia | Wieden + Kennedy |
| Campagna | Never |
| Cliente | Nike |
| Marca | Nike Golf |
| Posted | Giugno 2008 |
| Settore | Abbigliamento sportivo |
| Trama | Earl Woods' advice goes beyond how to simply raise a child who performs well in sports. His wisdom is relevant to any parent who wants his or her child to be the best they can be. This spot shows us just one example of how Earl's inspired parenting has come to fruition in Tiger's incredible mental toughness. |
| Tipo di Media | Televisione |
| Lunghezza | |
| Editing Company | Joint Editorial House |
| Post Production | A52 Visual Effects |
| Creative Director | Hal Curtis |
| Copywriter | Eric Samsel |
| Art Director | James Moslander |
| Account Manager | Ken Smith |
| Account Manager | Ryan Johnson |
| Executive Creative Director | Jelly Helm |
| Executive Creative Director | Steve Luker |
| Agency Executive Producer | Ben Grylewicz |
| Music Production | HUM |