Cylndr London appoints VCCP'S Greta Wynn Davies as managing director

Cylndr
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CYLNDR, Cheil Worldwide’s tech-enabled, end-to-end creative production studio, has today announced the appointment of Greta Wynn Davies as its UK Managing Director.

Wynn Davies joins CYLNDR following nearly seven years at VCCP/ KIN where she was most recently Deputy Head of Film and Content at Girl&Bear. During her time at the ad agency, she oversaw film production for brands including Cadbury, Virgin, O2, TfL, and Nationwide. During her 23 years in the industry, she has held creative and film production and directing roles spanning advertising, music videos and animated series, both in the UK and internationally.

Reporting to Sam Balderstone, Head of CYLNDR Global, she will be tasked with driving the growth of CYLNDR’s production capability alongside developing a service that delivers greater business efficiencies and commercial results. In the role, which was previously held by Balderstone, Wynn Davies will lead the team of producers, directors, editors and post and audio specialists.

CYLNDR has produced award-winning work for brands such as LinkedIn, Nike and Samsung and specialises in offering end-to-end creative production solutions for its agency partners and direct clients. And as a key part of the Cheil’s global network proposition, Cheil Connec+, which gives clients access to bespoke teams and specialism from across Cheil’s 53 offices and six agencies globally, CYLNDR will be central to delivering high-performing, innovative solutions for clients.
Wynn Davies is the latest senior hire for CYLNDR, following the appointment of ex Head of Content at PMI and Adam&Eve DDB, Rich Mason, as Head of Platform and Operations in April of this year.

Sam Balderstone, Head of CYLNDR Global, said of Wynn Davies’ appointment: “Greta is star talent and I’m delighted that she’s joining us at a very exciting time for the studio. It follows a period of significant expansion in response to the growing demands of clients for new, disruptive and innovative approaches to content production.

“We need to make work for a content-hungry market in a way that is aligned with clients’ current budget realities, but at the same time do it in a way that elevates the creativity. Greta has the unique combination of being both creative first and business focussed which makes her the perfect fit for the job. Her appointment reflects our belief in the importance of production not only as a creative capability, but also as a tool that delivers real business value.” he continued.

Greta Wynn Davies, Managing Director, CYLNDR, added: “Sam has built a first class, multi discipline production team and I’m excited to continue its growth and expansion and continue to make great work. Creativity and production innovation are what drive me forward, the kind of challenge that gets me excited. I couldn’t be happier to be part of CYLNDR’s future.” 

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