Top Interviews From The Advertising Industry
Interviste in primo piano
Super Bowl 2018: Ben Grossman, Jack Morton Worldwide
"45% of NFL fans and 46% of Super Bowl viewers are women." Più informazioni
Super Bowl 2018: Domenico Vitale, People Ideas & Culture (PI&C)
"I think too much is driven towards the average man." Più informazioni
Super Bowl 2018: Michael Gaizutis, RNO1
"For every 100 ad campaigns we might see, only 1-3% might have a truly amazing response rate." Più informazioni
Super Bowl 2018: Lotenna Oranefo Valtor Enwonwu, Bright Red \ TBWA
"Nerf war veterans and staircase cardboard sled teams." Più informazioni
Super Bowl 2018: Andrew Ladden, Madras
"Of course, great work trumps everything. No pun intended." Più informazioni
Super Bowl 2018: Courtney Vincent, PMH
"When a brand does get everything just right, I smile for them and throw bitcoins and cartwheels at them." Più informazioni
Super Bowl 2018: David Saalfrank, Eventive Marketing
"There is an opportunity for brands to speak more broadly and appeal more directly to women." Più informazioni
Super Bowl 2018: Benoit Guin, Amélie Company
"63% of Americans believe the Super Bowl is not an appropriate place for political messages." Più informazioni
Super Bowl 2018: John Trahar, Greatest Common Factory
"You’re a big, rich, established CPG brand that wants a 1st quarter top of mind boost." Più informazioni
Super Bowl 2018: Eric Kiker, LRXD
"I think brands can only comment on social and/or political causes that are connected to the brand" Più informazioni