Top Interviews From The Advertising Industry

Il posto migliore per incontrare e imparare dalle persone più creative nel settore pubblicitario.

The advertising industry's most influential creatives, agency executives, and clients discuss business, inspiration, and their personal journeys in advertising.

Interviste in primo piano

Perspectives 7 March 2024

The Mars Agency: An Omni-channel mindset creates full-funnel opportunities

An industry leader in ecommerce and media practices, Ethan Goodman delineates opportunities to gain a deeper understanding of shopper behavior and... Più informazioni

TOPIC: The Mars Agency, ecommerce, Retail Media, Retailers, Media planning

Perspectives 10 April 2023

The Mars Agency is committed to investing in and addressing the imbalance in the industry

We had the opportunity to chat with the lovely Sally Tobin and Rebecca Jackson of The Mars Agency on improving diversity, equity and inclusion in... Più informazioni

TOPIC: Spotlight on Women in Advertising, Managing Director, The Mars Agency, Diversity Equity & Inclusion

Point of View 8 February 2023

Gone are the days of siloed marketing structures

The Mars Agency Global CEO, Rob Rivenburgh, chimes in on what strategies provide growth potential and long-term value: flexibility, a connected... Più informazioni

TOPIC: New Business & Growth, The Mars Agency, New Year New Growth

Exclusive Creativity 1 August 2022

Commerce marketing is the ability to create connected experiences across physical and digital environments

Shopper marketing is an outdated and somewhat simplistic term for what has emerged as something much bigger than retail transactions. Più informazioni

TOPIC: The Mars Agency, Connected Commerce, Marilyn Marketing Technology Platform, Predictive Media Planning, Live Streaming, Contextual Commerce

Tweets by @adforum