Top Interviews From The Advertising Industry
Interviste in primo piano
Jake Prinsen, Nelson Schmidt Inc.:"Brands with a strong digital presence can actively engage with their audiences and foster a sense of shared responsibility."
In the latest installment of our series focused on how agencies are advising their clients on brand communications to connect with a... Più informazioni
"Authenticity over polish": How TBWA\RAAD leverages social and digital culture for impactful brand communications
With the popularity of social and digital media, the expectations and preferences of the modern consumer has moved away from traditional one-way... Più informazioni
Marketing to Generation Z and Alpha: The more niche, the better
Teresa Shiang, Senior Director of Strategy at Ogilvy, leads the Social team in New York; a team of social strategy, content, performance and data &... Più informazioni
Havas Germany creates unique social journeys tailored to a brand's ethos
Stephan Lachmann, Director of Social Media & Content at Havas Germany, fills us in on how the agency creates insightful content through utilizing... Più informazioni
Bill Williams, The Miller Group: "We believe content is as important as channel."
Bill Williams of The Miller Group speaks with us on how agencies are reaching out to Generation Z and younger audiences in all realms - including... Più informazioni
Mégane Perret: The power of influence
When brands want to cozy up to consumers – particularly younger ones – they’re increasingly likely to use social media. So it makes sense that... Più informazioni
Amélie Ebongué: Cracking the codes of social media
The world of social media is a labyrinth, and brands often need people to show them the way. People like Amélie Ebongué – content strategist,... Più informazioni
VCCP, Ross Neil: "Long gone are the days of PR being the polish at the end."
Through an approach of ‘Living Brands’ and 'Living Ideas' that touch all aspects of an audience’s life, we chat with Ross Neil, Deputy Executive... Più informazioni
On the other side of the camera
It was when he experienced the Cannes Lions festival that Dominic Chapman realised he could do more. With a background in fitness training and... Più informazioni
"Being diverse and balanced is a mentality we should all be living by": Dina Salem, TBWA\RAAD
We had the opportunity to chat with the talented Dina Salem of TBWA\RAAD on breaking systemic barriers and building a balanced work environment. Più informazioni