Top Interviews From The Advertising Industry
Interviste in primo piano
Analytical By Nature
A great strategist is also a seeker of truth – to the extent that even a data point isn’t a fact until it’s been connected to what it means in... Più informazioni
Connecting the Dots
Like candidates, brands must appeal to consumers through both strong substance and clear values. Più informazioni
It All Starts With Strategy
That’s why I love this agency because we believe in cultural fluidity – that at the end of the day, we’re all multicultural. Race, gender,... Più informazioni
Going Beyond Briefs & Roadmaps
I guarantee the answers you’re looking for aren’t under your roof. Più informazioni
The Simplicity of Thought: Deutsch LA's Kelsey Hodgkin
Sometimes the answer lies not in talking but listening, asking the right questions, and then hearing what isn’t being said. Più informazioni
The Problem Solver: ARGONAUT Co-Founder & CSO, Max Heilbron
I think any good strategist should be sought after by creatives and account folks whenever there’s a problem that needs fixin’. Più informazioni
Keeping Real People in Sight
Bring the logic but don’t forget the magic. Più informazioni
Finding Delight in Discovery
I believe a good strategist will continue to utilize the breadth of data points readily available, but also humanize the story. Più informazioni
The Real Magic of Strategy
But when it comes to empathizing with the everyday consumer, nothing beats spending time with them in person. Più informazioni