I believe the state of the industry is much better than what it was during the financial crisis. Più informazioni
Clients will look for ways to use the crisis to connect with consumers once again. Più informazioni
Partner with platforms, tech companies, media partners, or any other obvious or not obvious player that can help you amplify your scope and results. Più informazioni
Take up the opportunities, behave as you normally would but do more rehearsing so that the technology does not trip you up! Più informazioni
Think holistically about the client’s business, not just ads, for your slice of the pie. Più informazioni
Being clear about your brand purpose and position is paramount; both in communications and in brand behavior. Più informazioni