Top Interviews From The Advertising Industry

Il posto migliore per incontrare e imparare dalle persone più creative nel settore pubblicitario.
The advertising industry's most influential creatives, agency executives, and clients discuss business, inspiration, and their personal journeys in advertising.

Interviste in primo piano

Perspectives

We’ve seen social media marketing be a forcing mechanism for business transformation for many of our clients because it’s simultaneously sales,...  Più informazioni

Perspectives

We use social media as a lifeline of all forms of brand relevancy. It’s the key thread to first connect unique insights and storytelling to the...  Più informazioni

Perspectives

I truly believe consumers find more meaningful connection with brands that invent and inspire through the way they communicate. This creates a new...  Più informazioni

Perspectives

The biggest driver for the world's largest brands is the fear of being left behind, their adoption of new media will further drive the way that it...  Più informazioni

Perspectives

While innovation is essential, not every unit is as impactful or cost efficient. So as media experts we must stay on our toes to ensure we...  Più informazioni

Perspectives

Data has helped us understand that although consumers spend more time on social media, they are posting less. Understanding our audience's...  Più informazioni

Perspectives

We reflect the environment where our consumers live. So, if they are 100% connected, we will be 100% connected too, creating and developing new...  Più informazioni

Perspectives

On social media platforms, it is about understanding the needs of the audience and seeing how marketing activities can fit in to achieve the...  Più informazioni

Perspectives

We have found it helps the most when we let the data guide us, but to not let it suffocate our creative vision and execution or cause us to lose...  Più informazioni

Perspectives

Ultimately innovation and tech should facilitate the user experience rather than be gimmicky, whether it is upper funnel or lower funnel activity...  Più informazioni