Top Interviews From The Advertising Industry
Interviste in primo piano
Crystal Malachias, McCann: “Creators are opening up new forms of expression”
It’s easy to get the impression that most people who handle influencer marketing at agencies are only one job into their career. But Crystal... Più informazioni
Javier Campopiano: "Human creativity will always prevail"
“AI is being greeted with a mixture of excitement and fear. There are issues of intellectual copyright, there are worries about how it’s going to... Più informazioni
Earning a meaningful role: McCann Worldgroup
McCann Worldgroup was Network of the Year at the Epica Awards for the fourth time in five years. We asked Suzanne Powers, President & Global Chief... Più informazioni
Starting A New Chapter At McCann Spain: Emiliano Gonzalez De Pietri
Amidst a globetrotting success story, award-winning creative Emiliano Gonzalez De Pietri has returned to Madrid to take up a dual role at McCann's... Più informazioni
Creativity Is the Only Way to Thrive and Survive: McCann Worldgroup
At McCann Worldgroup, creativity is seen as integral to business success. But with the industry in flux, how will the role and meaning of... Più informazioni
Human network can do miracles: Vodafone by McCann Prague
"The strongest network is you". Filip Kukla, Group Creative Director at McCann Prague explains us how they adapt this Vodafone tagline to Christmas... Più informazioni
Pablo Walker: A View From the Top
The President of McCann Worldgroup Europe discusses the network’s peak performance in 2019 and considers the year to come. Più informazioni
Kevin the Carrot is making Christmas again amazing for Aldi
Kevin the Carrot is back for a new adventure for Aldi's Christmas campaign. We had the chance to sit with Jamie Peate, Global Head of Retail... Più informazioni
The Horror Catalogue: McCann Colombia for Homecenter
The campaign seeks to be part of the Halloween conversation in an organic way, while at the same time, telling Colombia the immense variety of... Più informazioni
#ChileSinPlásticos: Greenpeace & McCann Santiago de Chile
After 20 years, iconic American Beauty’s bag keeps polluting the Earth. Più informazioni