Top Interviews From The Advertising Industry

Il posto migliore per incontrare e imparare dalle persone più creative nel settore pubblicitario.
The advertising industry's most influential creatives, agency executives, and clients discuss business, inspiration, and their personal journeys in advertising.

Interviste in primo piano

Perspectives

Yet somehow, we are not 5.6% of marketer budgets. We are not 5.6% of ad spend. We are not 5.6% of families in ads.  Più informazioni

Point of View

We insist that in order to seriously address LGBT+ topics, we must work in cross direction with the brand strategy, and to keep the approach all...  Più informazioni

Perspectives

If you’re going to be targeting or representing the LGBTQ+ community, make sure you have LGBTQ+ creatives involved.  Più informazioni

Point of View

LGBTQ+ consumers represent buying power of $917B+. That’s a substantial market for companies, and they ignore the LGBTQ+ community at their peril.   Più informazioni

Point of View

LGBTQ+ marketing is a real need. We eat, shop, wash our clothes, brush our teeth and buy consumer durables just like everyone else.  Più informazioni

Perspectives

What has become problematic is the treatment of LGBTQ+ as just one target market for corporate gain instead of being sensitive and understanding...  Più informazioni

Perspectives

There are so many stories that need to be told and the industry has only scratched the surface.  Più informazioni

Creativity

Start from a place of humility. Learn about intersectionality. Embrace that one queer story does not represent all queer stories.  Più informazioni

Creativity

It is not an insight that has determined the creation, but a number: “85% of trans people will be attacked during their lifetime”.  Più informazioni