Top Interviews From The Advertising Industry
Interviste in primo piano
Abi Stephenson and Matt Jones: From the beach to BETC
Winning awards can boost careers, but it isn’t usually the function of the Epica Awards to be a job dating agency. That can sometimes happen,... Più informazioni
Mégane Perret: The power of influence
When brands want to cozy up to consumers – particularly younger ones – they’re increasingly likely to use social media. So it makes sense that... Più informazioni
Carole Giroud, Serviceplan Group: “We bring a human dimension”
Carole has helped oversee the consolidation of Serviceplan Group’s House of Communication in France. The HoC comprises Serviceplan (creative),... Più informazioni
Mercedes Erra, co-founder, BETC: “Immigration made me who I am.”
Perhaps even more than advertising itself, immigration has been a major theme and driving force of Mercedes Erra’s life. Born in Catalonia, not far... Più informazioni
No Ego in the Equation: Laurent Ponce, MullenLowe France
Stay curious, think critically, and put your ego aside. Più informazioni
Telling Tales of Romance: Alexandre Hervé
An agency called Romance has become one of the most respected in France. ECD Alexandre Hervé explains how the agency uses emotion to unite consumers. Più informazioni
Holiday Campaign Interview: The Drawing
"We wondered: what if even Santa had to rely on Manor’s expertise in Holiday gifts?" Più informazioni