Top Interviews From The Advertising Industry
Interviste in primo piano
Content is the medium that gives a voice to brands
Meg Riley and Dustin Johnson of MullenLowe US, walk us through their approach to adapting to new mediums, anticipating the audience's needs, and... Più informazioni
Always keep a weather eye on the prevailing industry winds
We chatted with Grace Farag, Associate Creative Director at RAPP, about content bridging the gap between audience and brand, and how to practice... Più informazioni
Trust the process
In the latest of our interviews exploring the intersection of content, marketing, and culture, Doug Dimon, SVP and Group Creative Director at... Più informazioni
The future is user-driven
Andre Gray, CCO of annex88, explains how listening to your audience and playing to the strengths of the medium chosen can lead to content becoming... Più informazioni
Thailand's Yell Advertising leans into the many faces of content to create meaningful brand experiences
Yell Advertising's Digital Content Creator, Phitchayut Chaodeekornphan, and Senior Strategic Planner, Parichaya Mahakkapong, weigh in on... Più informazioni
Create with one main goal in mind: Make people act
Eileen Davila, Head of Health & Wellness at Ogilvy LATAM, shares insight on content marketing from the perspective of working within the Health &... Più informazioni
At DPDK, great marketing starts with your brand
In the latest of our interview series exploring the connection between content, marketing, and culture, we sat down with Helga Torrezan, Head of... Più informazioni
The power has shifted from brands to people
We chatted with Sarah Leccacorvi, Head of Content and Creative at Havas Entertainment, and Joint Head of JUMP, about this balance and utilizing... Più informazioni
Where content is king, branding is key
Raquel Messias, Chief Strategy Officer at Lew'Lara\TBWA, fills us in on the key to brand consistency and being able to discern what's right for the... Più informazioni
There is value in hiring your audience
We sat down with Laundry Service's Creative Director, Ollie Williams, to hear more about their fundamental approach to content creation and... Più informazioni