Ogilvy creates an inclusive environment, conducive to helping employees balance their professional and family life

By focusing on accountability rather than physical presence, the agency champions work flexibility

da India Fizer , AdForum

Ogilvy Spain
Madrid, Spagna
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Victoria Rodríguez
HR Director Ogilvy Spain

Agencies have the opportunity to encourage a more inclusive, understanding, and accepting society, starting with advocating for work-life balance. Victoria Rodríguez, HR director at Ogilvy Spain, speaks with us on the agency's commitment to a flexible work environment that supports working parents.


Tell us a bit about your role. How does your experience as a parent inform your work?

I've been with Ogilvy for 26 years, serving as the CPO for Spain since 2015. When I first joined the company, I had been married for less than a year. In 1998, many women in Spain dreaded becoming pregnant because, unfortunately, it often meant the end of their professional careers.

What I discovered at Ogilvy was the perfect environment to pursue my dreams of starting a family while also building a successful career.

Naturally, as a mother of two, I've experienced firsthand the challenges that can come with balancing professional and family life. This experience has provided me with valuable insights into how Ogilvy can enhance its support for working parents. From my position, I am committed to using these insights to advocate for policies and initiatives that truly support our working parents and create a more inclusive, understanding work environment.


In what ways does your agency support flexible work arrangements to accommodate the diverse needs of working parents? 

At Ogilvy Spain, we've made a firm commitment to work flexibility, placing the focus on accountability rather than physical presence. That's why our employees have the option to apply for remote work in the afternoons, facilitating a balance between professional and family life.

We also provide a nursing room to support mothers during this period. All our parents are granted full flexibility to accompany their children, not only for medical appointments but also for school meetings or any significant moments in their children's lives.

In addition, we offer an Employee Assistance Program that provides 24/7 psychological support to both the employee and their families on any matter related to child-rearing. We believe in creating an environment where our employees can thrive both professionally and personally.


Advertising plays a vital role in influencing public perception. How are agencies and brands adapting ad comms to inclusivity around parenting? 

Advertising has a profound ability to shape societal perceptions and attitudes, making it a powerful tool for promoting inclusivity in parenting. By portraying diverse family structures, challenging traditional gender roles, and advocating for work-life balance, advertising can redefine societal norms and foster a more inclusive depiction of modern parenthood.

For instance, Dove's "Real Moms" campaign is a prime example of this. It beautifully highlighted the diversity of mothers, emphasizing that there is no single 'right' way to parent. The campaign featured narratives from stay-at-home moms, working moms, single moms, and even a transgender mother. This variety not only reflects the reality of many families but also validates their experiences, fostering a sense of belonging and acceptance.


Through such initiatives, advertising can influence public perception and encourage a more inclusive, understanding, and accepting society. It underscores the fact that every family is unique, and every form of parenting — as long as it's done with love and care — is valid and should be celebrated.