At AdGreen we unite the advertising industry to eliminate the negative environmental impacts of production, and enable the community to measure and understand waste and carbon impacts, empowering them to act for zero waste / zero carbon. It's where low impact counts!

AdGreen is here to support an industry shift towards net zero. We don’t consult on individual productions (although we can provide ad hoc advice), we focus on the bigger picture, creating tools, resources and training for everyone to access in order to accelerate change. The levy enables us to provide these free at the point of use, resulting in a carbon-literate workforce adept at producing work on a reduced carbon budget. We also analyse the carbon calculator’s dataset to assess where infrastructure projects can support a faster shift to net-zero – and then work with biggest suppliers (transport, studios, generators, equipment) to make this possible.

AdGreen is UK-based, however the carbon calculator uses local carbon factors when calculating emissions from production activities – wherever they take place. We plan to bring AdGreen to other production hubs from 2022 to provide the same infrastructure support and training to local teams.

We are part of the Advertising Association, working in partnership with BAFTA and albert, and supported by leading industry players who share our vision. Reducing emissions from production is one of five recommendations from the Advertising Association's Ad Net Zero report. Sign up to our newsletter to keep up to date, and why not download the 1 and 2 pagers below which cover the bigger picture plus all the key AdGreen info - feel free to share with your teams.