The Charlemont Square district of Dublin has had a facelift featuring offices, shops, homes – and a new Tesco supermarket. But as the store is a bit out of the way, it needed a publicity boost among the local community. So Tesco installed a poster that interacts with pedestrians in real-time, commenting wittily on their appearance (with the help of a live editor) and inviting them to pop in to the store. What seemed spooky in films like Minority Report turned out to be a lot of fun in reality. The event not only provoked word-of-mouth, attracting more people to the store, but also featured in a web film that spread the news even further. |
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| Titolo | Tesco Express Charlemont Sq. is now open. |
| Agenzia | BBH Dublin |
| Campagna | Tesco Express Charlemont Sq. is now open. |
| Cliente | Tesco |
| Marca | Tesco Express |
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| Data di Prima Diffusione/Publicazione | Solo abbonati |
| Settore | Solo abbonati |
| Tipo di Media | Digital Billboard/Poster |
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| Advertising Manager | C...al D...y Solo abbonati |
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