When your beer brand has a high-end positioning while others cost little more than water, it’s tough to break in to the market. Belgo is a prestigious Belgian craft beer that’s brewed in Vietnam – a country where beer is generally inexpensive (about eight times cheaper than Belgo). So the agency Happiness Saigon came up with an activation featuring a rather special recycling machine. All you have to do is feed it with any other beer to obtain a bottle of Belgo in exchange, thus encouraging beer fans to try and adopt the product. The offer has also been extended to pubs managed by the brand, proving that the operation is no small beer.
|
|
| Titolo | Belgo. Taste the Difference |
| Agenzia | Happiness / An FCB alliance |
| Campagna | Belgo. Taste the Difference |
| Cliente | The Belgium Brewery |
| Marca | Belgo |
Vuoi vedere tutti i crediti? this content is for subscribers only
Inseirisci
Già abbonato? Log on
| |
| Data di Prima Diffusione/Publicazione | Solo abbonati |
| Settore | Solo abbonati |
| Filosofia | Solo abbonati |
| Tipo di Media | Case Study |
| Lunghezza | |
| Creative Producer | N..k St......ano Solo abbonati |
| Partner, Creative Director | J..z T...a Solo abbonati |
Spot Collegati
Job Board
Novità su AdForum
