TitoloTomorrow Begins Today
Agenzia
Campagna Tomorrow Begins Today
Cliente NatWest
Marca NatWest

Vuoi vedere tutti i crediti? this content is for subscribers only

Inseirisci and get unlimited access.

Be inspired by the best creative work from around the world.

PostedLuglio 2022
SettoreSolo abbonati
Tipo di Media Web Film
Lunghezza
Editor
Audio Post Production
Chief Marketing Officer (CMO) Ma....et J....ng Solo abbonati
Brand Marketing Director N...y Ma....ll Solo abbonati
Head of Brand Advertising P...a C....on Solo abbonati
Brand Advertising Lead ..n W..d Solo abbonati
Brand Advertising Lead Ch.....te H...es Solo abbonati
Brand Advertising Manager E...e C...k Solo abbonati
CEO S...h G....ng Solo abbonati
Managing Director G..y S....ns Solo abbonati
Managing Director S...h C...k Solo abbonati
Chief Creative Officer M...y T...r Solo abbonati
Executive Creative Director T..y A...n Solo abbonati
Creative Team L..i B...s Solo abbonati
Creative Team C..l S...ey K..e A...op Solo abbonati
Creative Team ..n D....vi Solo abbonati
Head of Art P..l Sa.....on Solo abbonati
Head of Integrated Production C....es C...p Solo abbonati
Deputy Head of Integrated Production R..k C...er Solo abbonati
Producer R..k C...er Solo abbonati
Stills Producer I...id W...rt Solo abbonati
Head of Planning R....ca M...s Solo abbonati
Account Planner M..t S..w Solo abbonati
Client Lead ..b P...e Solo abbonati
Business Director A...on T...an Solo abbonati
Account Director I...en C...k Solo abbonati
Account Director A..x A....on Solo abbonati
Account Director J...y M...an Solo abbonati
Casa di Produzione D...L Solo abbonati
Director F....ie P...ll Solo abbonati
Executive Producer Ge.....ve Sh....rd Solo abbonati
Producer J..s W...e Solo abbonati
Cast Co-Ordinator H...a H...d Solo abbonati
Production Manager Do....ka W...k Solo abbonati
Direttore della fotografia O..n Co....dy Solo abbonati
Production Designer A...ur .e B...an Solo abbonati
Stylist H...ah E....ds Solo abbonati
Art Director L...ie W....rs Solo abbonati
1st AD R...on .e F....es Solo abbonati
Editor T...as Gro......ter Solo abbonati
Assistant Editor J...ph H....aw Solo abbonati
Offline Producer E..a Se....ck Solo abbonati
Offline Producer N...en K..n Solo abbonati
Post Produzione U...ld Solo abbonati
Creative Director ..n C...in Solo abbonati
Special Effects / VFX A..x G..y Solo abbonati
VFX Lead Se.....an Ca....ll Solo abbonati
VFX Artist S...t Si....ds Solo abbonati
VFX Artist ..m Hu....ey Solo abbonati
VFX Artist D..e I..e Solo abbonati
VFX Artist Cr....na S....li Solo abbonati
VFX Artist Fa....io G..o Solo abbonati
VFX Artist N...la B....ri Solo abbonati
VFX Artist H...y McC.......land Solo abbonati
VFX Artist K...m C....ic Solo abbonati
VFX Artist M...o Gr......tti Solo abbonati
VFX Artist L...s S...in Solo abbonati
VFX Artist G...t B...er Solo abbonati
VFX Artist Va....in Be....nt Solo abbonati
VFX Artist R...el Bo......rne Solo abbonati
VFX Artist C...a Ma.....ale Solo abbonati
VFX Artist K...el Ma.....icz Solo abbonati
VFX Artist C...g H...y Solo abbonati
VFX Artist I..r Ve....ko Solo abbonati
Colorist J...en A...y Solo abbonati
Producer E..a G...er Solo abbonati
Executive Producer ..m Ig.....en Solo abbonati
Sound Engineer M..k H...s Solo abbonati
Producer C...a W...ey Solo abbonati
MUSIC Artist G..n S....ni Solo abbonati
Writer L...a P...y Solo abbonati
Writer G..n S....ni Solo abbonati
Music Negotiation .e ..e Th....re Solo abbonati
Music Supervisor A...ld Ha....gh Solo abbonati

About T&Pm

A global, fully integrated agency with AI at its heart.
AI is transforming marketing communications, from the creation of content to its deployment and optimisation, but the siloed nature of the marketing industry limits its adoption.
T&Pm promises to connect talent and tech to fuel brand growth, combining capabilities across creative and media, experience, and technology, to offer the kind of genuinely end-to-end marketing solution that modern brands need. 

Latest News

Back to the future: AI brings the agency world full circle

 

 

WPP-backed The&Partnership is today formally combining with its media buying and planning agency mSix&Partners, to create a new fully-integrated agency with AI at its heart, under the new global brand T&Pm.

AI is transforming marketing communications, from the creation of content to its deployment and
optimisation, but the siloed nature of the marketing industry limits its adoption. T&P
m promises to ‘connect talent and tech to fuel brand growth’, combining capabilities across creative and media, experience and technology, to offer the kind of genuinely end-to-end marketing solutions it has already
built for the likes of Toyota and News Corp.

Founder and CEO Johnny Hornby said: “Looking back, I’m not sure whose idea it was for our industry to
separate creative and media agencies, but I’m sure the motives were more profit - than client-driven. If
that separation ever made any sense, it certainly doesn’t today. Modern brands need to connect the
dots, brilliant creative thinking can’t be divorced from the smart media systems that bring it to life, all of
which can now be personalised at scale by breakthroughs in AI.

“AI’s power really is at a pivot point for our industry, but will only be harnessed by a much more holistic approach. Combining our unique model with WPP’s £250m annual AI investment, means T&Pm will be well placed to help our clients seize this opportunity.”

The move is the next evolution in The&Partnership’s long-term strategy to provide clients with uniquely
integrated, agnostic answers to their marketing challenges and it will unite two already thriving agencies.
The&Partnership is one of the world’s fastest growing creative networks, more than doubling revenues
over the last five years through innovative partnerships with major clients like Mars, Toyota, NatWest,
TELUS and News Corp.

Similarly mSix&Partners, a joint venture with GroupM, has quickly established itself as one of WPP’s
fastest growing media agencies, with deep expertise in performance-led solutions for clients including EA, easyJet, and PVH’s Calvin Klein and Tommy Hilfiger.

T&Pm will now build on this momentum, applying its independent Partner-led mindset to WPP’s
market-leading AI platforms, to effectively become WPP’s AI ‘speedboat’, and accelerate growth across
its entire roster of clients. 1,900 people, spanning four continents with 45 offices worldwide, the new combined company will be operational from Monday 25 March 2024. 

Novità su AdForum