Bicycles are in vogue as a climate-friendly way of getting around cities and reducing congestion. But it’s not always easy to navigate through the labyrinth of roads and traffic jams, and GPS doesn’t lend itself very well to cycling if you want to avoid accidents. Enter Ford Innovation with a super accessory for urban cyclists: a pair of gloves which, when connected to your phone’s GPS via Bluetooth, vibrate to indicate when you need to turn left or right. So you can find your way while keeping your eyes on the road. The product was developed by the brand and its agency BBDO Argentina.
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| Titolo | Directional Gloves |
| Agenzia | BBDO Argentina |
| Campagna | Directional Gloves |
| Cliente | Ford Motor Company |
| Marca | Ford |
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