Titolo | Liquid Billboard |
Brief | 32% of women in the world don’t feel comfortable swimming in public.In the Middle East, that number rises to 88%.The world’s first swimmable billboard. Made to encourage every woman in Dubai to become ambassadors of adidas’ new inclusive swimwear collection, irrespective of their shapes, ethnicities, abilities or religion.By physically diving in, each woman became part of the global conversation.The 5-meter high and 3-meter deep that doubles as a fully usable swimming pool capable of holding 11500 gallons of water, was built in less than three weeks.The structure was fitted with special underwater cameras that transformed every woman’s experience into personalized adidas posters, and live-streamed every dive on the city’s largest digital display at Dubai Mall.Women who’ve only seen athletes and models on billboards, saw themselves celebrated the same way. Breaking down personal and societal barriers to finding their confidence in water. |
Agenzia | Havas Worldwide Middle East |
Campagna | Beyond the Surface |
Cliente | adidas |
Marca | adidas |
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Posted | Novembre 2021 |
Settore | Solo abbonati |
Trama | Solo abbonati |
Tipo di Media | Case Study |
General Manager | F...o Si....ra Solo abbonati |
Executive Creative Director | J..o Me....os Solo abbonati |
Associate Creative Director | An....an Bha......rya Solo abbonati |
Art Director | Jo....an C..z Solo abbonati |
CONTENT MANAGER | M...az S...r Solo abbonati |
Content Creator | A...d R...an Solo abbonati |
Account Manager | J....ne ..b Solo abbonati |
Project Assistant | G...ge G...on Solo abbonati |
Casa di Produzione | J..k M...on Wo.....de D...i Solo abbonati |
Associate Creative Director | R....go N...za Solo abbonati |
Head of Growth | C...os N...l Solo abbonati |
Strategy Director | A...an M....cu Solo abbonati |
Communications Director | R...n K...m Solo abbonati |
Communications Executive | S...a M...eb Solo abbonati |
VP Brand Adidas Emerging Markets | A...ud Je.....ard Solo abbonati |
Senior Director Brand adidas MENA | A...th Go....th Solo abbonati |
Senior Manager Brand Communications Emerging Markets | A...n Sa....at Solo abbonati |
Director of Brand Communications & Sports Marketing | P..l O'....or Solo abbonati |
Marketing Operations Manager | Gi....na Al....re Solo abbonati |
Associate Creative Director | R..h N...an Solo abbonati |
VP Director of Production | C...re B...er Solo abbonati |