TitoloAidants
Agenzia
Campagna Aidants
Cliente Caisse d'Epargne
Marca Caisse d'Epargne

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Data di Prima Diffusione/Publicazione Solo abbonati
SettoreSolo abbonati
TramaSolo abbonati
FilosofiaSolo abbonati
ProblemaSolo abbonati
Tipo di Media Televisione
Lunghezza
Communications Director L....nt B....rd Solo abbonati
Brand Director A...id PE....IN Solo abbonati
Advertising Manager Fa....ne R....rd Solo abbonati
Advertising Manager J....ca T...i Solo abbonati
Creative Director O....er A....nn Solo abbonati
Art Director F...en N...ez Solo abbonati
Copywriter Em....el .e Di......ult Solo abbonati
Account Manager C...re Ro......mes Solo abbonati
Account Manager C....ent B....na Solo abbonati
Account Manager P....NE LI....ME Solo abbonati
Account Manager A..a Sa....ly Solo abbonati
Strategic Planner Solo abbonati
Agency TV Producer J....ca Pie......nni Solo abbonati
Casa di Produzione H...Y Solo abbonati
Director W..l H....an Solo abbonati
Director J...us M....er Solo abbonati

About ALTMANN+PACREAU

Créée en 2014, Altmann+Pacreau est une agence indépendante fondée par deux publicitaires renommés :
Olivier Altmann, ancien patron mondial de la création de Publicis, ex-fondateur de BDDP&Fils (Omnicom) et créatif multi-récompensé (4eme meilleur Chief Creative Officer au monde) ; Edouard Pacreau, précédemment DGA et responsable du budget Renault pour le monde chez Publicis Conseil, ex Vice-Président de l’agence Leg (Havas).
Altmann+Pacreau est avant tout une agence d’idées. Des idées stratégiques qui permettent aux marques de garder la cap dans un monde de plus en plus agité. Des idées qui donnent des idées pour irriguer tous les canaux de communication. Des idées qu’on a envie d’adopter et de partager. 

Latest News

« THE CRY » FOR HELP OF THE 30 MILLIONS D’AMIS FUNDATION AGAINST ANIMAL SUFFERING

A few months ahead the French Presidential elections, the 30 Millions d’Amis Foundation is launching a shocking campaign on the suffering inflicted on animals. Animal welfare established itself as a growing topic in the public debate and the opinion awareness about the fate of many animals is increasing making it a serious electoral challenge.
In the continuity of its collaboration with its creative agency Altmann+Pacreau and after 3 campaigns successfully launched (generating millions of views) and have been able to move and alert the public
opinion, the 30 Millions d’Amis Foundation decided to tackle a broader mission: Animal Welfare (vs. animal
abandonment only). A campaign to challenge politicians to handle animal protection as part of our core social issues.
Altmann+Pacreau agency imagined a campaign featuring various animals in pain facing the brutality of
human indifference. A moving film in which all animals find themselves united by the same cry of despair.
Directed by Bruno Aveillan (internationally renowned Director and fervent animal advocate) the campaign consists of a cinematic long format and a 90sec version that were broadcast on November 9th, mainly in digital. 

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