| Titolo | Voicy |
| Brief | Throughout a sequence of vignettes and using a light-hearted tone of voice the viewer is introduced to the first coffee machine with Amazon Alexa built-in. The film portraits different interactions with the machine as word-of-mouth spreads to showcase a variety of features and possibilities. All this to reinforce Lavazza A Modo Mio’s mission: bring the coffee bar experience to every household. |
| Agenzia | VML Italia |
| Campagna | A Modo Mio |
| Cliente | Lavazza |
| Marca | Lavazza |
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