TitoloDesigned with music
Agenzia
Campagna Designed with music
Cliente PepsiCo Inc.
Marca Adrenaline Rush

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Data di Prima Diffusione/Publicazione Solo abbonati
SettoreSolo abbonati
SloganSolo abbonati
TramaSolo abbonati
Tipo di Media Internet Ad / Banner
Lunghezza

About ROCKNROLLA

Rocknrolla is a branding, creative and entertainment studio. We create honest, positive and inspiring brands with a deep knowledge of the people they are addressing to. We develop refreshing ideas that combine emotions with data and technology. Our team leads the creation process and the execution of entertaining projects, animated series, short films, musical videos and games. Our work define us, that is why we partner with the best talent around the world so every project is better than the last. #RocktheTalk 
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Rocknrolla es un estudio de branding, ideas y entretenimiento. Creamos marcas honestas, positivas e inspiradas en un profundo conocimiento de las personas a las que quieren motivar. Generamos ideas que refrescan, conbinando emociones con data y tecnología. Lideramos la creación y ejecución de proyectos de entretenimiento, series animadas, short films, videos musicales, juegos. Nuestro trabajo nos define, por eso nos juntamos con los mejores del mundo para que cada trabajo sea mejor que el último.

Latest News

Jamaica moves to the RIDDIM of Adrenaline Power and ROCKNROLLA

RIDDIM is the Jamaican way of saying rhythm, and that’s exactly what Adrenaline Power, Pepsico’s energy drinks brand, brings in its new campaign “Working Vybz”, created specifically for this market.

Produced alongside ROCKNROLLA, the branding, entertainment and audiovisual production studio, in collaboration with Oriental Films, this is the company’s second musical project for Jamaica and a new commitment by Adrenaline to continue to create entertainment content as a way of communicating its brand personality.

For the creation of this campaign, ROCKNROLLA and Adrenaline Power developed a deep research work by creating teams particularly design for this project, with local performers and musicians, as well as the musical direction of Berkeley Music Grad, Diego Alvarado, who has partnered in every rhythm project carried out by the studio.

“The goal is always to truly and honestly connect with the island’s community, in their own language and in a unique way”, says Fede Ahunchain, founder and director at ROCKNROLLA.

“Jamaica always challenges us to go one step further. Local groups, research and careful execution with world-class production value, are always a strategically smart way to follow”, explains Julio Corado, client responsible for the piece. 

"The challenge of this campaign is to be able to create an American Dinner atmosphere, which at first appears to be monotonous and ordinary, inhabited by characters who provide visual detail and humor through their trades and costumes, which later transforms into a kind of a Dance Contest with the intervention of a character who comes to change everything just by putting the product on the table. I think the visual strength of the campaign stems from that idea, transforming and explosive, "says Charly Gutierrez. 

The idea and execution were in charge of Fede Ahunchain. The audiovisual direction was in charge of Charly Gutierrez and Diego Robino, Directors and Co-founders of Oriental Films. 

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