Titolo | Eiffel Tower |
Titolo (Lingua Originale) | Tour Eiffel (anglais) |
Brief | People who care for their cars know that when a car is properly washed, everything reflected in its bodywork looks beautiful. It is with this insight that the Éléphant Bleu campaign was conceived. The poster campaign has been constructed with four double-reading visuals: if at first the eye recognizes a distorted landscape reminiscent of certain Impressionist paintings, then a clue, a car detail (such as a door handle or windscreen wiper...) makes it clear that the image is in fact a reflection of the environment on a shiny bodywork. This creative mechanism gives rise to four visuals that are as elegant as they are surprising, highlighting the ultimate result of having your car washed at an Éléphant Bleu centre. |
Agenzia | Serviceplan Group France |
Campagna | Clean is Beautiful |
Cliente | Éléphant Bleu |
Marca | Eléphant Bleu |
Vuoi vedere tutti i crediti? this content is for subscribers only
Inseirisci
Già abbonato? Log on
| |
Data di Prima Diffusione/Publicazione | Solo abbonati |
Settore | Solo abbonati |
Slogan (Lingua Originale) | Solo abbonati |
Trama | Solo abbonati |
Tipo di Media | Stampa e stampati |
Executive Creative Director | D...el P...z Solo abbonati |
Art Director | Au....ien B...t Solo abbonati |
Art Director | Be....in .e ..z Solo abbonati |
Copywriter | Tr....hn N...en Solo abbonati |
Advertising Manager | S...n E...e Solo abbonati |
Account Management | St....ane P...ot Solo abbonati |
Account Management | An....le Co.....on Solo abbonati |
3D Retoucher | Ro....he F....ier Solo abbonati |