TitoloEiffel Tower
Titolo (Lingua Originale)Tour Eiffel (anglais)
BriefPeople who care for their cars know that when a car is properly washed, everything reflected in its bodywork looks beautiful. It is with this insight that the Éléphant Bleu campaign was conceived. The poster campaign has been constructed with four double-reading visuals: if at first the eye recognizes a distorted landscape reminiscent of certain Impressionist paintings, then a clue, a car detail (such as a door handle or windscreen wiper...) makes it clear that the image is in fact a reflection of the environment on a shiny bodywork. This creative mechanism gives rise to four visuals that are as elegant as they are surprising, highlighting the ultimate result of having your car washed at an Éléphant Bleu centre.
Agenzia
Campagna Clean is Beautiful
Cliente Éléphant Bleu
Marca Eléphant Bleu

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Data di Prima Diffusione/Publicazione Solo abbonati
SettoreSolo abbonati
Slogan (Lingua Originale)Solo abbonati
TramaSolo abbonati
Tipo di Media Stampa e stampati
Executive Creative Director D...el P...z Solo abbonati
Art Director Au....ien B...t Solo abbonati
Art Director Be....in .e ..z Solo abbonati
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Account Management St....ane P...ot Solo abbonati
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