TitoloReal Change
Agenzia
Campagna Real Change: Dirt is Good
Cliente Unilever
Marca Persil

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Data di Prima Diffusione/Publicazione Solo abbonati
SettoreSolo abbonati
Tipo di Media Televisione
Lunghezza
Creative Agency
Director ..z M...hy Solo abbonati
Casa di Produzione Sw.....op Solo abbonati
Chief Creative Officer J..e M...el So....ff Solo abbonati
Creative Director K....na E....to Solo abbonati
Creative Team E...r G...ng Solo abbonati
Creative Team F...o N...s Solo abbonati
Creative Team C..o B...es Solo abbonati
Editing Company ..e E....rs Solo abbonati
Editor M..k B....tt Solo abbonati

About MullenLowe UK

Who We Are:
We believe positive dissatisfaction is the mother of reinvention. That’s why our icon is the octopus. It’s the only organism on the planet that routinely edits its own DNA to adapt, innovate, and thrive.It outsmarts the competition by constantly changing. It reinvents, repeats, reinvents, repeats.And so do we.
What We Do:
In today’s rapidly changing world, innovation hinges on a combination of agility and adaptability. And the key to success is for brands to recognise the opportunity and responsibility to innovate because brands who do grow faster. Our capabilities allow us to proactively challenge and evolve brands across paid, owned and earned expressions and experiences.
How We Do It:
For businesses to grow, the most valuable currency is not how consistent you are it’s how you innovate. We believe that the fuel for innovation is positive dissatisfaction. Dissatisfied with the way it’s always been, with handcuffs and limits and rules, with insights that aren’t insightful, and with creative that doesn’t make you feel. This philosophy unites our 55 markets and makes us the most effective agency network pound for pound for twelve years running. 

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