TitoloJoin the Goodness
BriefWith about 70% of the screen space occupied by CG creations, this was by far one of this year's most complex projects for Platige Image. The original plates were shot on location in Bangkok, with numerous props built for this purpose. The studio's on-set supervisor helped prepare the scenes for post-production. Achieving the final look required combining live action footage with digital characters and props, and, occasionally, rendering full scenes in 3D.Platige's artists created more than 250 digital assets, including 9 models of hero Babybel characters, each made to perform a different action. To bring the breathtaking cityscape to life, the studio designed a unique system for implementing fictional advertisements. Based on projecting visuals on auxiliary geometry, it allowed the ads to loop, glitch out, or even transform into holograms. Everything was done on the fly during the compositing stage.
Agenzia
Campagna Join The Goodness
Cliente Groupe Bel
Marca Babybel

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Data di Prima Diffusione/Publicazione Solo abbonati
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TramaSolo abbonati
Tipo di Media Televisione
Lunghezza
Post Produzione
Photography Agency K...u Solo abbonati
Creative Director St....ane Xi....as Solo abbonati
Director H...é .e C...cy Solo abbonati
Editor A....na L...y Solo abbonati
Art Director J...en V...ne Solo abbonati
Copywriter Al.....re G...d Solo abbonati
Post-production Producer S�.....ien V...in Solo abbonati
Creative Director S....an S....rz Solo abbonati
Producer N....as T..y Solo abbonati
Creative Producer M....ne B..n Solo abbonati
Direttore della fotografia A....in Cl.....nt Solo abbonati
Director of Production Operations A...e K...m Solo abbonati
Casa di Produzione S...b Solo abbonati
Sound Production ..M .�� G...n U...ed M...c Solo abbonati
Casa di Produzione Ea....ss Pr......ons Solo abbonati
VFX Executive Producer A...r Z..z Solo abbonati
VFX Supervisor M...ej Sz.....nko Solo abbonati
VFX Producer M....sz Wi.....ski Solo abbonati
Art Director M...in Ko....ki Solo abbonati
Head of CG C...ry Al....ki Solo abbonati
Head of Production P....na Ma.....ca Solo abbonati
On-set Supervisors K...l D�.....ski Solo abbonati

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Havas Chicago Welcomes Kat Ott as Co-President to Leverage Ongoing Momentum

Former Chief Delivery Officer at Doner Joins Havas Chicago’s Executive Leadership Team  

Havas is proud to announce the appointment of Kat Ott as Co-President of Havas Chicago, marking a significant step in the agency’s journey. Ott will partner with Co-President and Chief Creative Officer Myra Nussbaum, following high-profile client wins and creative campaigns that have recently elevated the agency's industry presence. 

Ott’s previous leadership at Doner led to remarkable success thanks to her collective capabilities of bringing together optimum talent, bold creativity and emerging technologies to produce outstanding work. The impact of her strengths will ensure continued momentum in new business and help to inspire further growth for our clients. 

"Havas Chicago is on an incredible trajectory, having recently secured significant new business with industry leaders like Hilton and Wayfair," said Ott. "I am thrilled to join this team at such a seminal moment and eager to get behind the impactful work Havas delivers for its clients."  

Donna Murphy, Global CEO of Havas Creative & Havas Health & You, shared her anticipation about the new leadership dynamic, saying, “The collaboration between Kat and Myra represents the right blend of business insights and creative prowess, providing a comprehensive leadership strategy for Havas Chicago that clients will love. This combined expertise is key to our aggressive plans to deliver meaningful work and grow our presence in the North American market.”    

Over the past year, Havas Chicago has demonstrated its strength and creativity, winning a portion of Hilton Hotel’s Social, OLV, and activation division, and launching an award-nominated brand campaign during the Grammy’s. Additionally, the agency has undertaken Wayfair’s most significant brand transformation campaign to date, "The Wayborhood," which debuted during the Oscars, and is supporting the launch of Wayfair’s first brick-and-mortar store, which includes a community-focused mural by local artist Alyssa Low.  

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