| Titolo | Physics |
| Brief | Looking for teachers. (Willing to commute 6.700 km)Brontosaurus in Himalayas is a Czech NGO educating local people in Mulbekh, small village in Little Tibet. in 2020 they are about to finish a new school science lab there. And they desperately need teachers.But how to convince Czech teachers to travel 6.700 km just to do ther job especially during the summer break:IDEA: Being a teacher in Little Tibet is quite different than in the Czech Republic. Not just because of the weather or high alttitude. The main difference are the kids. Eagerly waiting to learn something new. Even physics. Probably the most difficult and hated school subject on Earth.EXECUTION: An online video of little kids in Little Tibet |
| Agenzia | McCann Prague |
| Campagna | Physics |
| Cliente | Brontosaurus |
| Marca | Brontosauři v Himalájích |
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| Group Creative Director / Copywriter | Jan Benda |
| Art Director | Marty Kraus |
| Account Director | Radka Bušová |
| Agency Producer | Roxana Pfeffermannová |
| Production | Bistro Films |
| Director | Marek Partyš |
| DoP | David Hofmann |
| Producer | Jiří Ptáček |
| Prod. Designer | Aleš Něnička |
| Colorist | Ondra Štibingr |
| Postproduction | Universal Production Partners a.s. (UPP) |
| Sound design | Michal Vaněk, Beep studio |
| Cam. Rental | Panavision |
| PR & Communication Manager | Alice Reindlová |
| Creative Excellence Manager Europe | Carmen Bistrian |
| Chief Creative Officer | Leonard Savage |
| Chief Creative Officer EMEA | Adrian Botan |
| CEE Creative Director | Catalin Dobre |
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