| Titolo | The White Tide (en) |
| Titolo (Lingua Originale) | La marée blanche |
| Brief | A single cigarette butt can pollute up to 500 litres of water. Every year, billions of cigarette butts end up in the ocean: an ecological disaster comparable to an oil spill. On World Oceans Day, Sea Shepherd launched an awareness campaign called "The White Tide". In parallel with the outdoor campaign, a huge cigarette butt collection operation took place across French beaches.Then #FillTheBottle convinced thousands of citizens across the world to clean beaches by filling up bottles with cigarette butts. |
| Agenzia | BRAND STATION |
| Campagna | Fumer Tue L'Océan |
| Cliente | Sea Shepherd |
| Marca | Sea Shepherd Conservation Society |
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| Posted | Mag 2020 |
| Settore | Solo abbonati |
| Trama | Solo abbonati |
| Tipo di Media | Stampa e stampati |
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