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Throughout her career, Jones has worked with global blue chip clients to identify creative opportunities that give brands a meaningful role in culture. While at W+K Portland, she led award-winning, impactful campaigns for brands like Omen by HP, Secret Deodorant and TurboTax. She also spent time at 72andSunny, TBWA\Chiat\Day (where her team became Media Arts Lab) and Deutsch. Across her career, she’s led work for iconic brands like Apple, IKEA, Intel and Samsung. Jones also participated in W+K’s Equity Action Group, supporting internal affinity groups in their efforts to take action in and for their communities; this included a campaign promoting the Latinx vote.

“I look forward to bringing my 20+ years of brand building experience to Laundry Service – as my approach to strategy is all about defining strategic problems creatively, with an eye on how a brand can lead or challenge culture,” said Jones. “This approach is all about teeing up big creative opportunities for brands. I look forward to leading and supporting the amazing team to help them elevate the work even further, marrying their expertise in social, digital and insights with best-in-class brand strategy practices. They have been on fire and I am super excited to jump in and help build on their momentum.”