The iconic Pan-American highway leads all the way from North America to the depths of Chile and the furthest tip of Argentina. From Santiago to the south of Chile, the route is lined with immense billboards used by more than 20 different brands. To combat Chile’s harmful sunrays – some the strongest in the world – the country’s Anti-Cancer League and its agency McCann convinced the brands to let them daub every face on the posters with white streaks of sunblock. Along with the hashtag #IUseSunblock, the campaign caught the eye of motorists and reminded them that a simple gesture could protect them and their kids from skin cancer 

Titolo#IUseSunblock
Titolo (Lingua Originale)#YoUsoBloqueador
Agenzia
Campagna #IUseSunblock
Cliente Liga Contra El Cancer
Marca Liga Contra El Cancer

Vuoi vedere tutti i crediti? this content is for subscribers only

Inseirisci and get unlimited access.

Be inspired by the best creative work from around the world.

Data di Prima Diffusione/Publicazione Solo abbonati
SettoreSolo abbonati
FilosofiaSolo abbonati
ProblemaSolo abbonati
Tipo di Media Esterna
Lunghezza

Spot Collegati

Novità su AdForum