Do you like to do a little dance when you cook? Sing into the wooden spoon maybe? To promote its dairy products as indispensable to certain recipes, Kerrygold and its agency Energy BBDO started from the insight that three out of four cooks love to listen to music in the kitchen. So, with the help of Spotify, they created a playlist of tunes that matched a selection of recipes. Imagine whisking to disco or stirring to something sloooow. Top chefs helped them put the playlist together, and the operation was launched with a video featuring musicians playing to the Kerrygold cows in a field. We’ve been to muddier outdoor gigs.
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| Titolo | The Music Behind the Recipes |
| Brief | How can a company cut through the intense oversaturation of online recipe content? Kerrygold created an experience that brings music into the kitchen and makes Kerrygold cheese and butter more than an ingredient. Their carefully curated Spotify playlists match music tempo with steps in Kerrygold recipes. When the recipe calls for fast chopping, an uptempo song queues up. Time for slow roasting? A mellow melody lingers in the air. And to drive interest and launch the program, Kerrygold threw a concert for their music-loving cows in Ireland ౼ yes, their cows. |
| Agenzia | Energy BBDO |
| Campagna | The Music Behind the Recipes |
| Cliente | Kerrygold |
| Marca | Irish Dairy |
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| Posted | Novembre 2019 |
| Settore | Solo abbonati |
| Trama | Solo abbonati |
| Problema | Solo abbonati |
| Tipo di Media | Interattivo |
| Chief Creative Officer, Energy BBDO | A...és O....ñez Solo abbonati |
| Executive Creative Director, Energy BBDO | S...n T...cy Solo abbonati |
| Creative Director, Energy BBDO | J..f C...a Solo abbonati |
| Copywriter, Energy BBDO | C....dy B...n Solo abbonati |
| Junior Copywriter, Energy BBDO | M...an V...s Solo abbonati |
| Junior Art Director, Energy BBDO | Mi....le L...zo Solo abbonati |
| Head of Integrated Production, Energy BBDO | J..n P...t Solo abbonati |
| Senior Integrated Producer, Energy BBDO | E...a Ro....on Solo abbonati |
| Associate Producer, Energy BBDO | S...h J...s Solo abbonati |
| Director of Music, Energy BBDO | D...el K....rs Solo abbonati |
| Music Producer, Energy BBDO | N..k M...r Solo abbonati |
| Senior User Experience Architect, Energy BBDO | C..i St.....icz Solo abbonati |
| Managing Director, Energy BBDO | J..f A...ns Solo abbonati |
| Client Service Director, Energy BBDO | A..a B...rs Solo abbonati |
| Account Supervisor, Energy BBDO | Ka.....ne V...ri Solo abbonati |
| Account Executive, Energy BBDO | B...t P...rs Solo abbonati |
| Planning Director, Energy BBDO | S....on S...ey Solo abbonati |
| Integration Strategist, Energy BBDO | B...id Sl....ry Solo abbonati |
| Director, Red Rage Films | L...an H...s Solo abbonati |
| Executive Producer, Red Rage Films | G..y M...e Solo abbonati |
| Producer, Red Rage Films | T...sa O....riel Solo abbonati |
| Editor, Flare | S..n Be.....er Solo abbonati |
| Editor, Flare | A...in A....es Solo abbonati |
| Producer, Flare | E...a Ro....on Solo abbonati |
| Producer, Flare | J...y Mc....ld Solo abbonati |
| Mixing Engineer, Flare | K..y Mi....an Solo abbonati |
| Director, PHD U.S. | D..g S..o Solo abbonati |
| Associate Director, PHD U.S. | Ra....le H..t Solo abbonati |
| Supervisor, PHD U.S. | ..m M...r Solo abbonati |
| Strategist, PHD U.S. | S...ad P...er Solo abbonati |
| Assistant Strategist, PHD U.S. | Mi....la A...tt Solo abbonati |
| Vocals/ Song | . D..w S..w Solo abbonati |
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