The Guardian - "The Media Planner"

OLIVER – the world’s first and only company to exclusively design, build and run bespoke in-house agencies and marketing ecosystems for brands – is headline sponsor of Campaign’s In-housing Summit for the third year in a row.

As companies increasingly recognize the value of bringing creative, media and digital capabilities in-house, the in-housing trend is gaining momentum.

The one-day event showcases the opportunities and efficiencies in-housing can bring, with panel discussions, keynote speakers, and fireside chats from experts exploring evolving technologies, balancing budgets, navigating today’s markets, and more.

OLIVER’s keynote session with Scott Somerville, CMO at E.ON UK, and Amina Folarin, CEO OLIVER UK Group, is at 11am. Together they will discuss E.ON’s new partnership with OLIVER and the creative in-house solution which is in operation today. Don’t miss out, book your tickets for the event here.

Attendees can also stop by the OLIVER event space to chat to the team on how the latest marketing developments and new AI technology can be integrated and adopted faster via in-housing.

Last year, Pete Markey, Chief Marketing Officer at Boots, sat down with OLIVER’s Deputy Global Group CEO, Sharon Whale, to discuss Boots’ ongoing digital transformation journey, and the role in-housing has played in adapting to the needs of the modern consumer. You can read more about their discussion here.