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TPSC Director Paul Riccio and BBDO create innovative Hormel Black Label Bacon “Reggie Watts Experience”
LOS ANGELES, CA, TPSC Director Paul Riccio teams up with BBDO and Hormel
Black Label Bacon to create the “Reggie Watts Experience”
View spot here.
Who doesn’t love bacon?! Watch as musician, actor, and comedian Reggie Watts mixes
the sizzling sounds of bacon, the skillet, and the perfect bite to create a first of its kind
musical bacon experience.
“When I heard the words “Reggie Watts” and “Bacon” in the same sentence I knew I had
to do it and that it was going to be great,” says Director Paul Riccio. “Reggie’s such a
unique talent: he’s a great musician, a great improviser, a great comedian. You can’t put
him in a category. And bacon is, well, bacon – it’s universally loved – so it really was a
If you're familiar with Watts, also the bandleader for The Late Late Show with James
Corden, you know about his energy level and his ability to excite a crowd. He’s known
to takes things to another level. “Reggie’s got this fantastic energy and brought
something new to every take. The edit was tough because we just had so much great
footage, so many brilliant moments,” adds Riccio. “Coupling Reggie with the brand was
a great idea. And then having Reggie improvise a track by beatboxing and sampling the
sounds of bacon sizzling in a frying pan – just oddly off-center and brilliant. The team at
BBDO and Hormel deserve a lot of credit for knowing they had something special and
seeing it through. I think it was a really satisfying project for all of us.”