| Titolo | The Lift |
| Brief | Overthinking has taken hold of our heads. We analyse, ruminate and fret. Footwear brand Bianco wanted to challenge this trend, hence its campaign “Step out of your head”. In the short film at the core of the campaign, a man and a woman regularly find themselves standing together in the lift at their work building. But while their subtitled thoughts reveal that they are deeply attracted to one another, they never say a thing. Their "overthinking" leads to a tragic ending, as the woman steps out of the man's life forever. If only they'd stepped out of their heads instead. |
| Agenzia | &Co. / NoA |
| Campagna | Step out of Your Head |
| Cliente | Bianco |
| Marca | Bianco |
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