Professional insurance company Hiscox has become known for promoting itself on social networks with highly shareable stunts. This one involved recreating the effects of a cyber attack – in real life. The unlucky victim was Brompton, a store in London selling cool foldable bikes. Hiscox opened an identical store opposite, selling counterfeit bikes. It even went as far as blocking access to Brompton staff, “crashing” their shop with fake customers – and demanding a ransom. In short, all the stages of a real cyber attack were replicated, showing that no company is safe from hackers, and that the help of a good insurer might come in handy. |
|
| Titolo | What would a cyber attack look like in the real world? |
| Agenzia | AMV BBDO |
| Campagna | Real World Hack |
| Cliente | Hiscox |
| Marca | Hiscox |
Vuoi vedere tutti i crediti? this content is for subscribers only
Inseirisci
Già abbonato? Log on
| |
| Data di Prima Diffusione/Publicazione | Solo abbonati |
| Settore | Solo abbonati |
| Tipo di Media | Web Film |
| Lunghezza | |
| Casa di Produzione | Biscuit Filmworks UK |
| Creative Director | C...k E....ds Solo abbonati |
| Creative Director | A...e H..l Solo abbonati |
| Copywriter | J...ua A...en Solo abbonati |
| Art Director | V....sa Ro....on Solo abbonati |
| Account Planner | ..m W...e Solo abbonati |
| Account Planner | T....ha T...in Solo abbonati |
| Account Manager | B...da F...a Solo abbonati |
| Account Manager | S..a A...a Solo abbonati |
| Account Manager | H...y B...é Solo abbonati |
| Account Manager | A...ew S....ls Solo abbonati |
| Account Manager | N....ha H...n Solo abbonati |
| Agency Producer | N...i Gh....di Solo abbonati |
| Project Manager | E...y T...in Solo abbonati |
| Media Agency | Go.....ff Com.......ions Solo abbonati |
| Media Planner | ..n B...en Solo abbonati |
| Director | ..E G..E S....TY Solo abbonati |
| Production Company Producer | ..m Bi.....ham Solo abbonati |
| Post Produzione | ..e G..e S....ty S....os Solo abbonati |
| Business Affairs | A...ly M...od Solo abbonati |
| Audio Post Production | Q...ve . Solo abbonati |
| Managing Director | R...rt Reyn........lean Solo abbonati |
| Executive Producer | H...a B....ti Solo abbonati |
| Head of Production | Sa....ha C...ty Solo abbonati |
| Direttore della fotografia | N..k M...is Solo abbonati |
| Production Designer | S...el . W....rs Solo abbonati |
| Editing Company | ..e G..e S....ty S....os Solo abbonati |
Spot Collegati
Job Board
Novità su AdForum
